Thursday, June 28, 2007
YET ANOTHER CELEB PERFUME
Camuto Group and Parlux Fragrances, Inc.("Parlux") announced yesterday the signing of a global licensing agreement with, Jessica Simpson, to launch her very first signature fragrance. The fragrance line will debut in July 2008, in the U.S., with an international roll-out shortly thereafter.
According to Jessica, "I wanted to partner with a company that would be able to express my personality through a fragrance. After meeting with Parlux, I'm extremely excited to start the development process with them."
Seems like everyone and their mama has a fragrance line. Lets not forget who actually started the whole celebrity perfume line. Nope not Jlo, but Elizabeth Taylor with her White Diamonds perfume. ; )